This past Thursday Twitter revealed through a tweet that the company has filed for an initial public offering. By going public the company will have to show investors that it can monetize the platform and bring in increasing amounts of revenue. What will this mean for Twitter as we know it? Expect more ads in your stream. Expect the company to allow longer tweets if paid for. Expect pictures and possibly even music that are not just embedded in links, but as promoted content from advertisers. Expect it to look and function a whole lot different a year from now than it does today. Just look at Facebook. A year ago, Facebook had its IPO. The company faced heavy scrutiny from Wall Street as it initially stated that advertising revenues would not be as high as many on Wall Street predicted. Its valuation quickly plummeted after its IPO, dropping approximately 50%. Although Facebook has since recovered and surpassed its lofty IPO valuation, the road to recovery on Wall Street has left the world’s leading social network looking completely different today than it did a year ago. Facebook has recovered by aggressively going after advertising revenue. Now users find their news feed to be nearly 50% ads, whether they are from brands they like or brands their friends like. Pay to play or ad sponsored games are everywhere you look. The social network is no longer about connecting you to your friends, but connecting you to businesses. The rate of new users to the platform, especially younger users, has been decreasing. These younger users, particularly those aged 18-24, are turning to different social networking sites, like Twitter for instance, feeling that Facebook has lost its cool. So, will Twitter’s IPO lead many to believe that the social networking platform has lost its cool as well? More than likely. A a publicly traded company, investors don;t really care about the coolness factor, all they care about is dollars.